Say What You Want About Me But Please Use Proper Case Correctly.
Electronic Commerce • Zappos.com • Business • Outsourcing • Social Information Processing • Crowdsourcing • Amazon.com • Information Technology Management • Management • The Turk • Turk • Technology_internet
According to Slate.com, Zappos.com now uses crowdsourcing to fix the grammar and spelling in the site's reviews. The specific tool Zappos uses is Amazon's Mechanical Turk, where anyone can assign HITshuman intelligence tasksto people who want to make a buck while sitting at their computers...Zappos broke copy-editing into discrete steps, using a crowdsourced method of word processing (PDF) that's based on bug-fixing routines in computer programming. Panos Ipeirotis, an NYU business professor ...
read more »